Christchurch Airport has today announced the launch of a South
Island Travel Store on Fliggy, a leading Chinese travel service
platform and part of the Alibaba digital ecosystem, in a move
designed to promote regional tourism and economic development.
Chinese travellers can plan and book their travel before they
leave home or while they are traveling through the South Island.
The platform allows them to obtain information in Chinese about
South Island visitor experiences, and promotes bundles of
Fliggy has access to the more than 600 million monthly active
mobile users on Alibaba's China retail marketplaces.
"Today's launch puts our South Island attractions up amongst
many of the world's top destinations helping Chinese travellers
find us, book where to stay and book the fun they want to have
while they're here," said Justin Watson, Chief Aeronautical and
Commercial Officer at Christchurch Airport.
This launch builds on an existing collaboration which started
about 18 months ago between Alibaba, the world's largest retail
commerce company, and Christchurch Airport. About half a
billion Chinese consumers purchase products and services through
the Alibaba platforms.
"Our presence on Fliggy will allow South Island tourism
operators to better target Chinese tourists and provide a better
service to them, by giving them more of what they want, based on
their use of the Fliggy platform," Mr Watson says.
The work is being done in association with the South Island's 13
regional tourism organisations under what is known as the SOUTH
programme. The programme is now working with more than 800
businesses, representing more than 4,700 locations around New
As part of the collaboration with Alibaba, many South Island
tourism operators are already using Alipay, China's largest mobile
and online payment platform operated by Ant Financial, a related
company of Alibaba. Alipay allows Chinese visitors to pay for
services in the way they are most familiar with and prefer to use
"It's a significant development for South Island tourism and
regional economic development as the market continues to grow,"
says Justin Watson.
Christchurch Airport continues to be New Zealand's fastest
growing entry point for Chinese visitors. Over the past financial
year, Christchurch showed 25% growth in visitors from China, and
overall international arrivals growth more than twice the national