An influx of Chinese visitors into New Zealand for the
traditional Chinese New Year holiday period is seeing competition
heat up for the Chinese visitor dollar, and a surge in interest for
the smartphone payment app Alipay.
Christchurch Airport is leading a project which helps Kiwi
businesses join the globally successful Alipay app - which has more
than 520 million users worldwide - so they can better engage with
the record numbers of Chinese visiting New Zealand.
Christchurch Airport's Chief Aeronautical and Commercial Officer
Justin Watson says since the project was launched, more than 200
South Island businesses have installed Alipay and many hundreds
more across New Zealand have expressed an interest in becoming an
Alipay merchant through the airport's project.
"The Chinese New Year is the busiest holiday period of the year
for Chinese travellers and we see a huge influx of visitors coming
to New Zealand during this time. We now have more than 200 Alipay
merchants around the South Island, with more signing up each
The next few weeks represent an amazing opportunity to capture
the Chinese visitor dollar and hopefully start an ongoing
relationship between the visitor and the New Zealand business
owner," Mr Watson says.
Figures show more than 400,000 Chinese visitors come to New
Zealand every year, with a large number arriving this week ahead of
the Chinese New Year - Year of the Dog - which starts today Friday
February 16 and ends on March 2.
Christchurch Airport's South programme is leading and promoting
the Alipay initiative and has appointed Queenstown-based Alipay
Sales Manager Luke Ashall to lead and promote the initiative with
small to medium business owners in the South Island.
Mr Ashall says Chinese travellers trust and know how Alipay
works, and research shows they are likely to spend 10 percent more
per transaction with an Alipay merchant.
"We also know that being an Alipay merchant lets Kiwis do
business with these visitors before, during and after their holiday
here. Alipay keeps the customers in touch with these businesses
long after the initial transaction," Mr Ashall says.
"The interest in Alipay has been ramping up over the past few
months, and we've held seminars for interested businesses in almost
every regional town in the South Island. We've been delighted by
the response. I'm looking forward to working with businesses across
the South Island as we grow Alipay's presence in the market."
To celebrate Chinese New Year, Alipay is also running a
promotion where all users are eligible to deductions between
5RMB-2018RMB ($NZ1 and $NZ420) for their first Alipay transaction
in the Chinese New Year period. Every user will have up to three
chances to win across New Zealand, with other chances to win
including cashbacks and prizes.
You can find further information and images
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