Four more South Island tourism companies have today been named
as recipients of the
'New Horizons Fund' support programme to help them make the most
of opportunities from the rapidly growing China market.
The fund is a programme initiated by Christchurch Airport as
part of the "South" initiative, which sees all South Island
regional tourism organisations working collaboratively in tourist
markets. Successful 'New Horizons Fund' recipients each receive
assistance with product development, marketing materials and
travel, valued at $25,000.
Chief Aeronautical and Commercial Officer Justin Watson says the
applicants for the 2018 'New Horizons Fund' programme were
impressive, not just for the quality of the applications but also
for the variety of small and large businesses expressing
"The number of larger company applicants is particularly
heartening because we've not seen a lot of larger companies
applying in the past," he says. "It seems these companies
understand the airport is totally collaborative in the way it works
with 'New Horizons' recipients and past recipients have been
enthusiastic about the great results they are seeing.
"While the fund specifies a year's activity with the airport
company, past recipients continue to be very actively involved in
the "South" programme. It is great to see past recipients making
the most of these opportunities to enable them to get the most from
their work with us."
The latest recipients are
- Encounter Kaikoura - offering dolphin and albatross encounters.
This company had been identified as a recipient prior to the
Kaikoura quakes, and is now in a position to be able to make the
most of the opportunity.
- Mt Cook Glacier Guiding - spectacular views from the air over
NZ's biggest mountain Aoraki Mt Cook, on the way to hiking,
snow-shoeing or ice climbing on the Mt Cook Glacier.
- KiwiRail : Great Journeys of New Zealand - offering Chinese
visitors the opportunity to travel on any or all of the four great
journeys offered by KiwiRail, to spread visitors across the South
- Black Cat Cruises - operating out of Akaroa and Lyttleton
harbours to offer wildlife cruises including encounters with the
rare NZ Hector's Dolphin, penguins and sea birds.
Justin Watson says the recipients coincidentally show a spread
across the South Island and will underline the airport company's
commitment to disperse Chinese visitors across the widest possible
"That dispersal not only shares and spreads the economic
benefit, but also offers a wider experience for our overseas
visitors, so is definitely a win-win," he says.
"We are especially pleased to be able to work with KiwiRail.
This offers market opportunity on a large scale, with very positive
possibilities for the entire South Island.
"We are also pleased to see Encounter Kaikoura in a position to
take up the opportunity now and look forward to adding them into
our trade missions and 'New Horizons Fund' work."