A well-known tourism marketer has been appointed to manage the
Scott Callaway will join 'South', based at Christchurch Airport,
from his current dual role as Marketing Manager for the Hanmer
Springs Thermal Pools and Spa and the Hurunui Districts
Announcing the appointment, Christchurch Airport CEO Jim Boult
said Mr Callaway brings a wealth of experience to the role.
"Scott is a proven tourism marketing executive with commercial
acumen and an extensive range of national and international
experience," says Mr Boult.
"He has been in his Hanmer and Hurunui roles for the past seven
years and before that worked with the AJ Hackett Bungy Group, Air
New Zealand and in America for the US Pro Ski Tour. He has also
worked for international advertising agencies Carat Inc and The
Event Group both in New Zealand and America. We look forward to him
joining us fulltime in the New Year."
Scott says he is delighted to join the 'South' initiative to
market the South Island as a whole tourism destination, with all
players working collectively and collegially.
"The South Island offers stunning scenery, amazing attractions
and fantastic hospitality. Visitors spend more time and more money
in the South Island, which are very important factors in the
recovery of Christchurch," he says.
"Delivering on much-promoted promises to overseas visitors of
New Zealand being full of snow-capped mountains, fiords, beautiful
lakes and friendly people is only possible in the South Island.
"I have enjoyed watching 'South' evolve to this point and am
very keen to work with all the South Island's regional tourism
organisations and operators to take it to the next level."