Alongside the official opening of its new terminal building,
Christchurch Airport has updated the way the world sees it.
CEO Jim Boult says the time was right for freshening the
airport's branding.
"Our new terminal is receiving universally positive feedback, so
we used that to consider the way we describe ourselves," says Mr
Boult. "The refreshed branding says it all - we are focused
on, and working hard at, bringing the world South.
"Our new corporate colour reflects not only the sensational
scenery we sit amongst and are conduit to, but also that
Christchurch Airport has just notched up six years of carboNZero
accreditation. We take our impact on the environment very
seriously."
Mr Boult says dropping the word international from the airport
logo was deliberate.
"We are an international airport, but don't need to state the
obvious," he says. "Most people usually refer to us as
Christchurch Airport, so we've taken that on board.
"While we have a new 'look', our aim remains the same - to be
the best airport - and recent independent international surveys
suggest we're heading in the right direction."
That is a reference to the Airport Service Quality (ASQ) Survey
conducted quarterly across 200 airports worldwide, to measure
overall passenger satisfaction with the airport and by specific
service areas. Each airport's performance is measured against
others in its country and region.
Christchurch Airport's ASQ results have shown steady improvement
as the new terminal building has been built. The most recent
quarterly survey of business and leisure travellers gave
Christchurch Airport thehighest overall satisfaction ratingacross
participating New Zealand and Australian airports (5 - 15 million
travellers ), a rating echoed by the 2012 annual overall
rating.
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