Christchurch International Airport (CIAL) has been announced as
one of the finalists for the 2011 Routes Asia-Pacific award.
"We are delighted at this nomination which is an industry
recognition of airport marketing work," said CIAL General Manager
Marketing and Business Development, Gareth Owen. "In 2009, we won
this award, and went on to win two further Routes awards, including
the Global award for the Asia-Pacific region."
Gareth Owen believes the award is acknowledgement of the
marketing work CIAL does with airlines, from the legacy carriers to
the recent securing of low-cost carrier Air Asia X, which begins
flights into Christchurch on April 1st.
"Our marketing strategy has always been to work with airlines
and tourism organisations to bring travellers to the South Island,
and this work is even more important following the earthquake on
February 22nd," said Gareth Owen.
Christchurch Airport is currently working with the tourism
industry to develop a new strategy to ensure tourists continue to
fly in and out of Christchurch Airport to travel in the South