The history of SUBWAY® restaurants
Back in 1965, 17-year-old high school graduate Fred DeLuca
was searching for a way to help pay for his university education,
when a family friend in Bridgeport, Connecticut suggested he open a
submarine sandwich shop. With a loan of $1,000, the friend-Dr.
Peter Buck-offered to become Fred's partner, and a business
relationship was forged that would change the landscape of the fast
The first store was opened in Bridgeport, Connecticut
in August, 1965. The first year was a challenge and a learning
experience for the young entrepreneurs. They opened their second
location a year later and soon realised that marketing and
visibility were the key factors to the success of their business.
The third outlet was in a highly visible location and it's still
serving sandwiches today. The name was shortened from 'Pete's Super
Submarines' to SUBWAY® and the familiar bright yellow logo was
Today, the SUBWAY® brand is the world's largest
submarine sandwich chain with over 44,000 stores in over 100
countries around the world.
SUBWAY® restaurants in New Zealand
SUBWAY® restaurants started in NZ in 1994 after seeing
potential and opportunity within the fast food industry for great
tasting, better food.
New Zealand now boasts over 250 stores throughout the
country, and SUBWAY® restaurants has become a very popular and well
respected brand offering high quality product and great service and
providing Kiwis with a freshly made, better choice.
SUBWAY® restaurants continue to grow,
and is now a major part of Kiwi culture serving happy and healthy
Kiwis from Cape Reinga to Tiwai Point.