The value of tourism

There can be no doubt of tourism's value to Canterbury following statistics released by the Tourism Industry Association (TIA).

Its importance as a source of employment is illustrated by it being responsible for more than 18% of residents' jobs in Waimakariri, 15% in Selwyn, 14% in the Waimate District and 13% in Hurunui, as examples.

The statistics highlighted the $2.099 billion a year that international and domestic visitors spend in Canterbury as equivalent to 8.2% of the region's gross domestic product (GDP).

TIA Chief Executive Chris Roberts believes there is plenty of potential to grow tourism even more.

"Tourism supports regional communities across New Zealand, driving regional economic growth and creating employment opportunities. We can clearly demonstrate that to central and local government politicians, business leaders, decision-makers and their communities around the country."

Across New Zealand, tourism directly supports 110,800 full-time equivalent (FTE) jobs - often in areas where few other opportunities exist. It indirectly supports another 61,300 FTE jobs. Total tourism employment in New Zealand provides 172,100 FTE jobs or 8.8% of total employment in New Zealand.