There can be no doubt of tourism's value to Canterbury following
statistics released by the Tourism Industry Association (TIA).
Its importance as a source of employment is illustrated by it
being responsible for more than 18% of residents' jobs in
Waimakariri, 15% in Selwyn, 14% in the Waimate District and 13% in
Hurunui, as examples.
The statistics highlighted the $2.099 billion a year that
international and domestic visitors spend in Canterbury as
equivalent to 8.2% of the region's gross domestic product
TIA Chief Executive Chris Roberts believes there is plenty of
potential to grow tourism even more.
"Tourism supports regional communities across New Zealand,
driving regional economic growth and creating employment
opportunities. We can clearly demonstrate that to central and local
government politicians, business leaders, decision-makers and their
communities around the country."
Across New Zealand, tourism directly supports 110,800 full-time
equivalent (FTE) jobs - often in areas where few other
opportunities exist. It indirectly supports another 61,300 FTE
jobs. Total tourism employment in New Zealand provides 172,100 FTE
jobs or 8.8% of total employment in New Zealand.