A new fund will help regional South Island tourism operators
make the most of the tsunami of opportunities from the growing
The 'New Horizons Fund' is a regional economic development
programme initiated by Christchurch Airport, as part of the "South"
initiative, which sees all 15 South Island regional tourism
organisations working collaboratively in tourist markets.
The programme budget of $100,000 aims to support at least two
South Island tourism operators into the China market each year.
The airport's Chief Commercial Officer - Aeronautical, Justin
Watson, says the 'New Horizons Fund' is a natural extension of the
regional development work "South" has been doing through its 'China
"We want to grow the capabilities within all regions of the
South Island, helping local operators into this key market and
building local capability to enhance the experience for our Chinese
visitors," he says.
"We want to develop short and medium term business opportunities
outside the high traffic tourism areas of the South Island and
ensure all regions see economic benefit from China, so over the
coming years we want to see increasing numbers of Chinese visitors
reaching those places."
Mr Watson says applications for interested operators will open
in July. The fund's support includes such areas as translating
marketing material into Chinese, website, social media and signage,
plus taking the operator on one of our 'Kia Ora South' trade
mission to China.
"We've developed a lot of experience and expertise over the
years we've been operating in China and we want to use this to help
others into this market. The complete support package for the
successful operators will also include the chance to operate with
and be guided by Swallow Wang, our Shanghai-based Director of
Sales. Swallow's connections and reputation in China are invaluable
to SI operators. She has worked extensively with many of these
operators over recent years to help them develop their footprint in
Christchurch is the fastest growing
entry point for Chinese visitors.