We're getting ready to roll out the green and gold welcome mat
to increasing numbers of Australian road-trippers.
The South Island tourism industry is collectively inviting our
Aussie neighbours to come drive from the West Coast to Wanaka,
Marlborough to Queenstown and Southland and everything in between,
starting and finishing here in Christchurch.
Christchurch Airport and Tourism New Zealand are partnering with
all regions of the South Island on a three-year campaign to remind
Aussies of all the amazing experiences they can enjoy just a short
flight away. The campaign will see a direct investment of three
million dollars over three years, plus a wide range of media and
travel agent development activity will see the value delivered by
the campaign reach as high as $5M.
General Manager Trade Development and Marketing Scott Callaway
says as the acknowledged gateway to the South Island, Christchurch
Airport is excited to be partnering with Tourism New Zealand to
increase visitors to all regions of the South Island.
"With increased trans-Tasman capacity into Christchurch this
summer, we're confident this campaign will remind Australians why
the South Island's such a great place to visit. Attracting more
Australians back to the South Island is critical to the recovery
and growth plans of not just the airport, but the city, the South
Island and the country," he says.
Tourism New Zealand Chief Executive Kevin Bowler says TNZ is
looking forward to the campaign.
"We know from past campaigns that the self-drive offer
encourages travellers to explore further afield while they are
here, which increases length of stay and the number of regions
visited - two key goals of all our activity in Australia. We have
seen great success from our wider campaign activity in the South
Island over the past few years and look forward to telling a fresh
and compelling story to bring more Australians to South Island
roads over the next three years," he says.
Chief Executive of Tourism West Coast Jim Little says the West
Coast is ready to welcome more Australians. "Australian visitors
are an important market for the West Coast. They travel at
different times of the year and provide regular guest nights for
West Coast accommodation".
CEO of Christchurch and Canterbury Tourism Tim Hunter agrees
Australians are vitally important for the South Island and love to
explore it. "Our friends across the ditch have been a core part of
South Island tourism and we're working hard to restore their love
of our part of the world and all the experiences it offers."