We're making sure Asian visitors feel welcome, through
installing signage in English, Chinese, Japanese and Korean - a
first for any international airport in the country.
Christchurch Airport Chief Executive Jim Boult says the new
signs are part of on-going work to make the airport environment
even friendlier for international visitors.
"As a leader in the tourism industry, we've taken a proactive
approach to rolling out multi-lingual signage through our
terminal," says Mr Boult. "Providing Chinese, Japanese and Korean
language versions of our signage throughout the airport reflects
the changing nature of tourism to Christchurch and the South
"This work reflects where future growth in visitor volumes to
this region will come from," he says. "We're seeing steadily
returning numbers from both Japan and South Korea, while the
Chinese market is growing significantly.
"We are just scratching the surface in terms of the market's
potential and know Asian visitors want to visit," he says. "The
feedback from visitors and the industry is excellent and underlines
that the South Island is the reason many Asian travellers