Christchurch welcomes visitors to country’s first multi-lingual airport

We're making sure Asian visitors feel welcome, through installing signage in English, Chinese, Japanese and Korean - a first for any international airport in the country.

Christchurch Airport Chief Executive Jim Boult says the new signs are part of on-going work to make the airport environment even friendlier for international visitors.

"As a leader in the tourism industry, we've taken a proactive approach to rolling out multi-lingual signage through our terminal," says Mr Boult. "Providing Chinese, Japanese and Korean language versions of our signage throughout the airport reflects the changing nature of tourism to Christchurch and the South Island.

"This work reflects where future growth in visitor volumes to this region will come from," he says.  "We're seeing steadily returning numbers from both Japan and South Korea, while the Chinese market is growing significantly.

"We are just scratching the surface in terms of the market's potential and know Asian visitors want to visit," he says. "The feedback from visitors and the industry is excellent and underlines that the South Island is the reason many Asian travellers visit
New Zealand."