A new fund launched today by Christchurch Airport aims to
encourage the development of new and creative incentive itineraries
for the Canterbury region.
The new fund is for businesses in the conference and
corporate incentive sector to develop new travel itineraries to
encourage more visitors to the Canterbury region. Staff incentives
are a popular way for businesses both in New Zealand and offshore
to reward their staff and the aim is to get more of these types of
incentive events coming to Canterbury and in turn adding to the
The airport company says its Creative Events Fund is designed to
encourage the development of innovative incentive travel products
for both the domestic and Australian business events sector. These
products will then be showcased and refined to buyers on both sides
of the Tasman.
Chief Commercial Officer - Aeronautical, Justin Watson, says the
idea builds on Christchurch's position as a leader in business
events and incentive travel product.
"We're challenging Destination Management Companies (DMCs) to
pitch the ultimate incentive package to us - a two or three day
itinerary that makes the most of the unique attributes of
Christchurch and Canterbury," he says.
"Destinations like Hanmer Springs, Akaroa and Tekapo give them
great material to work with, so we look forward to amazing pitches
and then rewarding the creativity."
Mr Watson says the five best incentive products selected by
judges will each receive a grant of $5000 to assist with further
developing and marketing product to draw business
visitors to Canterbury at non-peak times.
He says Christchurch Airport and Air New Zealand will then bring
10 corporate incentive buyers from Auckland, and five from
Australia's east coast, to Christchurch in October to
experience the five winning products in what promises to be a
weekend of frivolity that will blow the visitors' socks off.
"We fully expect to wow those out-of-town buyers during three
action-packed days in Canterbury, so come on DMCs - let's see what
you can create."
Further details and entry criteria are online here with
entries due by 6pm July 31.