The things Christchurch people agree on, believe in and are
proud of are the findings of a research project released in
A combination of the data from "Share An Idea" and about 50
in-depth individual interviews with city residents and leaders was
distilled in the project, which has led to a website being launched
contains the findings of the research and the findings brought to
life in a short video produced by Peter Young.
The material came out of a wider airport strategy project being
undertaken by Christchurch Airport. Chief Executive Malcolm Johns
says the airport was interested to understand the
passion, hopes and aspirations people had for Christchurch.
"Many of the conversations I've been involved in over the past
couple of years have convinced me Christchurch residents agree on a
lot of things about their city," he says.
"We asked an independent company to undertake the research to
ensure it wasn't our view. Our hypothesis was that people know why
they want to be here, what is important to bring through from the
past and what they want in their future.
"People told us this is a 'goldilocks' city, with the benefits
of a larger city but without the stresses. A city with opportunity,
where individuals, families and communities can grow, connect and
find balance, through great education choices, national and
international opportunities, a strong economy, affordable housing
and access to the great outdoors to give balance between work and
"New arrivals told us they have been welcomed to Christchurch
and found opportunities here, while long-time residents told us
they like the combination of old and new."
The presentation of the research, including a video in 4-minute
and 2-minute versions, is now available through the website www.christchurchstory.co.nz
and Malcolm Johns hopes people will view it, discuss it, make use
of it, but most importantly remember why they love
"There is no branding on the work, it belongs to everyone.
Anyone who wants to use it for educational and business reasons, or
to share with friends here and overseas, can do so -
and can put their own branding on it if they wish," he says.
"Last week we brought those who had contributed to the project
together to see it for the first time. Until that point they had no
idea who else was involved and were delighted so
many of their fellow citizens see the city a similar way that they
do. It was satisfying to see the response."
"We think Peter has done a brilliant job of bringing the
research to life. We will be using this material to champion our
city in the work we do nationally and internationally."