Tourism New Zealand and Christchurch Airport have launched the
latest campaign promoting the South Island of New Zealand as the
ultimate destination for Australians.
The "Every day a different journey" campaign targets the eastern
seaboard of Australia and highlights the diversity of naturally
hidden gems and experiences.
General Manager of Tourism New Zealand, Australia Tony Saunders
is excited to see a
renewed focused on promoting holidays in the South Island.
"This key initiative includes working directly with Christchurch
International Airport to drive flights into Christchurch and
promote travel throughout the South Island.
"We know that when Australians fly into Christchurch they visit
more regions and stay longer, so we've created five 'Great
Journeys' of the South Island, which start from the top of the
South Island to the bottom, and everything in between.
"The campaign strongly encourages Australians to "Discover the
South Island" whether it is through shorter trips or tailored
longer journeys - it's as easy as selecting your trip.
The campaign will be rolled out across all key media channels
with significant digital presence as well as social media and
As part of the broader campaign, a 12-page News Corp travel lift
out on the South Island will be distributed across Australia on 22
February with News Ltd publications.
Christchurch Airport Chief Executive Malcolm Johns is
enthusiastic about the strategic campaign in market through
February and March.
"Christchurch Airport is the natural gateway to the South
Island, which has long been New Zealand's brand engine room.
Visitors come here to travel around and between the many regions
and sample the wide variety of experiences on offer here. We
anticipate significant opportunities for growth from this campaign,
through luring lots more visitors across the Tasman."
The joint marketing venture between Tourism New Zealand and
Christchurch International Airport also includes all the regional
tourism organisations of the South Island, with Air
New Zealand on board to promote direct services between Sydney,
Brisbane and Melbourne and Christchurch over the summer period.