Christchurch Airports new Mobile Website - flychc.co.nz
In a first for New Zealand airports, Christchurch International
Airport now offers a mobile website for travellers in order to give
them a significantly better online experience when they use their
mobile phones to access the airport's website.
"As an increasing number of travellers are using their mobile
devices to access our website, we wanted to give them the best
experience," said Christchurch Airport Marketing Manager Jade
Reeves. "At the moment, ten percent of our website visitors are
accessing the website from mobile devices, so we're delivering
people the information they want, how they want it."
The mobile website (flychc.co.nz) offers a simplified homepage,
a short news item and five easy options for commonly requested
information, such as flight information, airport maps and parking
information. There is also a back-up emergency homepage for
situations such as the earthquakes, when all flights were
cancelled. In the week of the February earthquake, thousands of
people used their phones to check the Christchurch Airport website
for flight information.
"Innovation is one of our brand values, so we intend to stay on
top of the technology game," said Jade Reeves. She noted that it's
predicted that by the end of 2011, more smartphones will be sold
worldwide than PCs. Morgan Stanley forecast that in the next four
years, more people will access the Internet from a mobile device
than from a desktop.